When you become an author, you become more credible in the eyes of your clients, prospects, family and friends. Ironically, this credibility typically occurs in their eyes before they read your book. The fact that you wrote a book puts you on a different level and makes you the authority on that topic. So it’s essential that you leverage author status in your business and differentiate yourself from the competition.
We all want to work with the expert, the authority. When a prospect is considering doing business with you or your competitor they are looking for “the best.” They want to know that they can trust doing business with you so credibility plays a crucial role in building your business. Many large companies spend millions of dollars on marketing for this very reason. They know the power of perception and perception is key in your business too but you don’t have to spend that kind of money to get it. You just have to write a book.
I have seen this happen in all kinds of businesses from carpet cleaners, real estate agents to doctors, and more. The business doesn’t matter for this to work.
So why does this work? As one of my mentors once said, “It really doesn’t matter WHY it works…it just matters that it works.” But, I know some of you want a good reason. Writing a book takes time and effort. Not many people do it, especially your competition so it makes you stand out. People think you must know something if you are smart enough and have the confidence to follow through with writing a book so the natural assumption is that you MUST be the expert….and we all want to work with the expert.
I challenge you to give this a try as a marketing strategy. If done correctly, I can guarantee that you will see dramatic results in your personal and business life all because you took action and wrote your book.